The brand identity was developed around the idea of “spirit” as both essence and character. Its name, derived from the Italian word spiritato, meaning “full of spirit,” captures the energy, personality, and craftsmanship behind the product while establishing a subtle connection to its Mediterranean influences.

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The visual language embraces elegance and simplicity, reflecting the gin’s silky character and premium positioning. Every element of the identity was designed to communicate a sense of purity, sophistication, and authenticity, creating a brand that feels both timeless and contemporary.